20 steps to build a nonprofit brand.

👆🏽 The ultimate nonprofit brand cheat sheet. 👆🏽

✔️ 20 steps: build your brand from the inside out.

✔️ 4 phases: ambition, approach, amplify, align.

✔️ 1 result: maximized funding.

The Four A’s framework simplifies and demystifies the concept of brand. It gives you a set of interconnected phases and actionable steps to build a strong one.

From theory of change to positioning strategy, marketing communications to strategic planning.

We’ve used this exact same framework with 230 nonprofit clients in 50 countries so far.

And you can use it too.

So download and repost this infographic. Then fuel your fundraising by being fundable and findable.

Think you don’t have the resources?

Sure you do. Even solo startup founders and grassroots internal teams have followed this process.

My advice:

Good brands cost a little time and money.
But bad brands cost a fortune.

💪🏽💛

“You have a brand whether you like it or not. Really the only choice you have is how actively you want to shape and manage that brand.” — Ingrid Srinath

The Daily Bonus

Peter Drucker was a pioneering thinker in management and business. His innovative ideas reshaped how organizations operate and lead. And the insights remain vital in today’s world. Here are 10 of his best quotes.

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