37 content types for fundraising.
Fundraising content doesn’t have to be so hard.
You might have enough already.
Just repurpose your existing communications materials into different fundraising formats. For example, take one impact measurement report and break it up into:
A case study for donors
A webinar for NGO partners
A video tour for website visitors
A how-to guide for other nonprofits
A presentation slides deck for media
A press release for government officials
A series of testimonials for the community
See which content types engage your donors.
37 formats, endless possibilities.
💪🏽💛
“The truth is that you can create a great piece of content, but if it doesn’t get in front of the right people, then it’s for nothing” says Ross Simmonds — author of the new book, Create Once, Distribute Forever: How Great Creators Spread Their Ideas and How You Can Too.
“Create once, distribute forever,” he continues. “Most people will spend 20 hours to create a masterpiece and spend 20 minutes to promote it.”
The daily bonus
Additional wisdom on content creation and content distribution from Ross Simmonds:
Sneak peek
Coming up in tomorrow’s newsletter:
🍿 Must-see nonprofit movies on Netflix. 🎬