A five-minute guide to better typography.
Bad font treatment can foil your fundraising.
From pitch decks to grant applications.
Email newsletters to direct mail.
Even M&E reports.
Because if the words don’t look good on the page or screen, donors won’t read them.
Then your messaging — and money — are lost.
Here’s the proof. 👇🏽
A recent study found that changing one single font increased reading speed and comprehension by 35%.
That’s why we should all learn the basics of typography. Yes, even founders, programs people, and ops staff. Because your comms team can’t be responsible for tidying up every single document you produce.
So get this five-minute guide to help sharpen your brand.
Polish your fonts, polish your pitch.
Readability = fundraising fuel.
💪🏽💛
Thanks to Pierrick Calvez for this brilliant piece.
The Daily Bonus
“The images you use to communicate are just as important as the words you use,” says The Communications Network. So this daily bonus — Visual Literacy: Why a Picture Is Worth a Thousand Words — pairs perfectly with the typography guide above.
“Join us for this webinar to gain a more in-depth understanding of how targeted visual media can strengthen your comms efforts and increase impact.”