Be unique or be unfunded.
Pursue your vision. Not their validation.
Because donors fund uniqueness.
Not conformity.
So in a world with 10 million nonprofits — many chasing the same shiny new thing — take note of this timeless wisdom that also applies to your fundraising:
“Do not leave yourself to find someone else.”
Powerful, eh?
Remember, the first level of good donor communications is simply saying what you do. But immediately after that, funders crave knowing how you’re different.
Reject “someone else.”
Reject sector trends.
Reject mission drift.
Reject buzzwords.
“The goal is not to fit in,” says Rick Rubin. “If anything, it’s to amplify the differences, what doesn’t fit, the special characteristics unique to how you see the world.”
Sure, always watch for changing conditions and adjust your strategy as needed — on your own terms.
But stick to your truth.
Stick to your roots.
And your vision.
Be your own brand.
Be bold, not borrowed.
“If you are always trying to be normal, you will never know how amazing you can be.” — Maya Angelou
💪🏽💛
The daily bonus
Key email marketing stats you can use to grow your newsletter, from Beehiv.
“In 2010, Facebook’s COO, Sheryl Sandberg, predicted that email would soon come to an end. Over a decade later, email is still here. Even more important is that it’s not just hanging in there. Email is making a comeback.”
Over 4 billion email users worldwide
99% of email users check email every day
Segmented emails can increase revenue by 760%
61% of consumers want promotional emails weekly
55% of consumers prefer email as their top business communication channel
The average person spends 5 hours a day checking email between work and personal reasons
Campaign emails with personalized subject lines are able to increase open rates by up to 26%
Sneak peek
Coming up in tomorrow’s newsletter:
This aid logo ‘arms race’ is neocolonialism.
Crisis isn’t your campaign.
Struggle isn’t your stage.
Poverty is not your PR.
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