Brevity: a funding superpower.

Brevity is confidence. Length is fear.

Get this:

Our brain decides in 17 milliseconds if we like what we just clicked.

If not, we zip on.

Good communication — and fundraising — is saying the most stuff in the fewest words.

That’s why I can’t stop referencing the book Smart Brevity since reading it last year. And can’t stop incorporating its wisdom into my own brand communications.

Now, I’ve distilled its top nine lessons and actionable tips for your messaging. Swipe right for this 2-minute read.

The way to win:

“Short, crisp, punchy = memorable, clear, smart.”

💪🏽💛

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The Daily Bonus

One of the authors, Jim VandeHei, did a related TED Talk: The Art of Smart Brevity - Write Less, Say More. Worth the watch. ⤵

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