Nonprofit competition isn’t an evil, capitalist sin.
Your competing actually has three benefits:
Competition keeps us accountable.
Competition fosters innovation.
Competition creates capacity.
“Collaborate when you can, compete when you must, and innovate constantly, for the good of the cause and the people you’re serving,” says social entrepreneur Tori Utley.
Wise words.
Because competition doesn’t always imply winning at the cost of another.
“The competition it is most like is courtship,” says Jim Langley.
This means you must position your fundraising message — in the minds of your donors — amidst every other nonprofit in the world. After what do they actually do the second most common complaint we hear from donors is how are they any different?
So you’re not competing for glory.
You’re competing for story.
How? In three steps:
1. Analyze the SWOT of other nonprofits.
2. Decide which audiences to target.
3. Communicate what makes you unique.
That’s positioning strategy.
And it doesn’t happen on its own.
Differentiate now.
Or be forgotten later.
💪🏽💛
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Sneak peek
Coming up in tomorrow’s newsletter:
The one-sentence marketing strategy.
Simplify your communications and positioning with this fundraising formula.
Simple but powerful!