Dial down channels, dial up donations.
The marketing myth: more channels are better.
The truth: most marcom is noise.
The fix? ⤵
The minimalist communications playbook:
✔️ 10-slide deck
✔️ Five-page website
✔️ Three-line elevator pitch
✔️ Monthly email newsletter
You can do all four for cheap or free. And combined, raise millions in fundraising for early- and growth-stage nonprofits.
Let’s be honest.
Your comms team is small. Stretched thin. Or nonexistent.
You — as the leader — might even be handling marcom on your own.
So until those four primary marketing assets are 100% optimized, ignore everything else.
No social media.
No direct mail.
No speeches.
No podcasts.
No events.
No video.
No ads.
No PR.
Not until you do the basic stuff well.
Because brands that simplify first, amplify most.
Brands that focus on fundamentals, find the funds.
And in a world of excess, minimalism is your might.
💪🏽💛
The Daily Bonus
In your minimalist comms playbook, remember this: websites don’t have to be complicated. Or expensive.
First, use our Mighty Ally website strategy to guide your plan with the 1-3-5-7-9 formula.
Then check out HubSpot’s list of 7 Best Free Website Builders to Check Out in 2024 [+Pros & Cons].