Donor inboxes are the gateway to giving.
Email marketing earns $36 per $1 spent.
↳ Social media can’t come close.
↳ Paid ads don’t come close.
↳ Direct mail isn’t close.
↳ PR? Not close.
Why this matters:
Email marketing’s return on investment is higher than any other nonprofit communications channel. So you might be letting flashy tactics take precious resources from what’s tried and true.
Let’s go deeper.
✔️ You own your email list.
❌ You rent your social following.
A best-selling author once said they wouldn’t trade their 2 million email subscribers for 100 million Instagram followers.
That’s powerful.
Because as long as you keep a copy of your email subscribers, those addresses are yours forever. But no matter what you do or how many social followers you amass, they could vanish overnight.
❌ LinkedIn can delete your account.
❌ Instagram could go under.
❌ TikTok can be banned.
Not to mention, nearly everyone receives your message when you email your subscribers. On social, less than 10% of your followers will see your post.
Get this. ⤵
Imagine you send a message to 2,000 email subscribers vs. 2,000 social media followers.
→ 435 people will open your email
→ 120 Facebook followers will see your post
→ 40 Twitter/X followers will see your tweet
So how do you get email marketing ready?
Here’s a 2-minute guide with five steps:
𝗘valuate
𝗠igrate
𝗔ssemble
𝗜mplement
𝗟earn
Stop renting followers.
Own your donor relationships.
Boost your email.
Boost your fundraising.
💪🏽💛
The Daily Bonus
Two infographics on email marketing, from Constant Contact and Litmus.
