Email marketing cheat sheet.
Every $1 you spend can drive $36 in donations.
Here’s how. ⤵
Email marketing.
It has the highest return on investment (36-to-1) of any communications channel. For example, our email campaigns with Lwala Community Alliance generated nearly $55,000 in donations after just two months, at minimal cost.
And four billion people use email every day — more than half of humanity, still growing, and roughly the same number as social media.
Even the king of LinkedIn endorses email:
“I started a newsletter because I wanted to deplatform my audience from social media to something I actually own: an email address,” says Justin Welsh. “I’ve found this is the best way to guard against the unforeseen, like algorithm changes or being banned. A must.”
So use this E.M.A.I.L. cheat sheet.
Five steps.
One brand result.
Boost your inbox fundraising.
💪🏽💛
The daily bonus
Four additional quotes about this E.M.A.I.L process.
“A small email list that wants exactly what you’re offering is better than a bigger list that isn’t committed.” — Ramsay Leimenstoll
“Email is the one key communication type that is truly universal across all demographics, from teens to senior citizens.” — Syed Balkhi
“To get the right message to the right person at the right time you first need to get the right data to the right database at the right time.” — John Caldwell
“There is no formula for the perfect email — authentic and honest messaging works.” — Anonymous
The double daily bonus
Two more email marketing infographics.
Thank you!