Farm your donors, study top CEOs & repurpose your content.
Three weekly insights to get funding
Say hi, human
People ask:
“Kevin, who manages your social media and newsletters?”
“Me,” they’re surprised to hear.
No agency, no intern, no bot.
I respond to everyone. Because social media is supposed to be social. So comment or reply to tell me what you’re working on right now.
— Kevin
💪🏽💛
Three insights
1. Fundraising is farming, not hunting.
You only have five ways to raise more money:
Find new donors (hunting)
Retain existing donors (farming)
Increase average gift size (farming)
Get donors to give more often (farming)
Grow word-of-mouth donor referrals (farming)
So the root of success here?
Fundraising is mostly retention (farming), not acquisition (hunting).
Less chasing donors.
More growing relationships.
Less aim and fire.
More plant and nurture.
Less kill.
More till.
2. Nonprofit CEOs: the untold story.
AGE 5: I want to be an astronaut.
AGE 10: I want to be a nonprofit leader.
(Said nobody ever.)
So you learn by doing, because there’s no standard degree for becoming a nonprofit CEO. Then donors and boards rarely provide us a roadmap for leadership success.
Support is scarce.
Expectations high.
But I analyzed the top leader profile of 200 of the sector’s best-funded, brightest nonprofits to see what patterns emerged.
Click here to see 7 tough truths.
Nonprofit leaders are built, not born.
3. Content types for fundraising.
Fundraising content doesn’t have to be so hard.
You might have enough already.
Just repurpose your existing communications materials into different fundraising formats. For example, take one impact report and break it up into:
A case study for donors
A webinar for NGO partners
A video tour for website visitors
A how-to guide for other nonprofits
A presentation slides deck for media
A press release for government officials
A series of testimonials for the community
See which content types engage your donors.
37 formats, endless possibilities.
The weekly bonus
“What has aid ever done for anyone?”
“Absolutely nothing.”
Except:
Educate kids.
Feed the hungry.
Vaccinate children.
Provide clean water.
Nearly eradicate polio.
Create financial growth.
Stop preventable deaths.
Bring peace & democracy.
Respond to natural disasters.
Save millions of lives and more.
At a time of dangerous aid cuts around the world, this blistering parody video lands a gut punch to every critic — from Musk to MAGA.
“Aid needs an overhaul, not an elimination,” says Unlock Aid.
Fund it. Fix it.
But never forget it.
One new book, four #1 spots
My book already hit bestseller status in four categories. And it’s still climbing, with a perfect 5-star rating on both Amazon and Goodreads.
Don’t miss the special launch discount, before it’s gone.
P.S.
Tired of influencer marketing? “THIS is how you do ads that feel organic as f*ck.”