How to make people listen.
Your ideas aren’t sticking.
↳ Your donors aren’t engaging.
↳ And your teams are not following.
So here’s the secret to making people listen.
Just tell:
✔️ Simple
✔️ Unexpected
✔️ Concrete
✔️ Credible
✔️ Emotional
✔️ Stories
Based on 10 years of study, the book Made to Stick helps ensure your nonprofit messaging is understood, remembered, and has a lasting impact.
And you can apply these six principles to every piece of your brand communications.
From speeches to fundraising appeals, staff meetings to community announcements.
Click here to learn the six-part formula.
Because no stick, no funding.
But sticky storytelling is impossible to ignore.
💪🏽💛
The Daily Bonus
Stories help our brains learn. Here’s the proof. ⤵
A study from Harvard Business Review agrees. In Why Your Brain Loves Good Storytelling, researchers discovered that a neurochemical called oxytocin signals in the brain that “it’s safe to approach others.” They tested participants’ blood before and after receiving a narrative, and found that character-driven stories consistently cause oxytocin synthesis.
Further, the amount of oxytocin released by the brain predicted how much people were willing to help others. i.e., donating money to a charity associated with the narrative.
Did you know?
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