Kill your set-up verbs.

Nonprofit leaders: boldly claim your wins.

Because set-up verbs add extra words, water down your impact, and make writing weak.

❌ You don’t 𝘸𝘰𝘳𝘬 𝘵𝘰 𝘪𝘮𝘱𝘳𝘰𝘷𝘦 𝘭𝘦𝘢𝘳𝘯𝘪𝘯𝘨 𝘰𝘶𝘵𝘤𝘰𝘮𝘦𝘴 ⤵
✅ You 𝘪𝘮𝘱𝘳𝘰𝘷𝘦 𝘭𝘦𝘢𝘳𝘯𝘪𝘯𝘨 𝘰𝘶𝘵𝘤𝘰𝘮𝘦𝘴

❌ You don’t 𝘱𝘳𝘰𝘷𝘪𝘥𝘦 𝘤𝘭𝘦𝘢𝘯 𝘸𝘢𝘵𝘦𝘳 𝘴𝘰𝘭𝘶𝘵𝘪𝘰𝘯𝘴 ⤵
✅ You 𝘤𝘭𝘦𝘢𝘯 𝘸𝘢𝘵𝘦𝘳

❌ You don’t 𝘭𝘰𝘣𝘣𝘺 𝘵𝘰 𝘤𝘩𝘢𝘯𝘨𝘦 𝘱𝘰𝘭𝘪𝘤𝘺 ⤵
✅ You 𝘤𝘩𝘢𝘯𝘨𝘦 𝘱𝘰𝘭𝘪𝘤𝘺

❌ And you don’t 𝘩𝘦𝘭𝘱 𝘴𝘢𝘷𝘦 𝘭𝘪𝘷𝘦𝘴 ⤵
✅ You 𝘴𝘢𝘷𝘦 𝘭𝘪𝘷𝘦𝘴

Yes, attribution is challenging in the social sector (it takes a village!). But don’t let humility complicate your language.

Own your impact and own your messaging.

One word less at a time.

💪🏽💛

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The daily bonus

7 of the Best AI Image Generators for Creators and Marketers + Example Images

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Sneak peek

Coming up in tomorrow’s newsletter:

A game-changing fundraising plan — and a laundry list of excellent TO DOs — will die on the vine without anyone to execute it.

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