Level up the communications ladder.
90% of nonprofit leaders make this mistake:
They try to climb too fast in communications.
But, in reality, many of you are stuck on the floor.
So here’s a helpful mental model. ⤵
Your marketing communications is like a ladder with 10 steps. 🪜 If you’re not even at step one yet — a clear mission — don’t think about going higher.
Instead, follow this 1-minute guide. Then learn how to level up your brand. And boost your fundraising, rung by rung.
Start low, aim high.
Clarity leads the climb.
💪🏽💛
The daily bonus
On the subject of clarity, here’s a copywriting quick tip:
“Keep your paragraphs short. Writing is visual — it catches the eye before it has a chance to catch the brain.” — On Writing Well by William Zinsser
Sneak peek
Coming up in tomorrow’s newsletter:
A $5 billion strategy was only 14 words.
So surely your strategic plan can be brief too. Because your strategy — however brilliant — is worthless if lost in translation or easily forgotten.