Marketing is the tail, not the dog.
How to improve your marketing communications:
โณ Donโt start with marketing communications.
โ๏ธ Have to pitch for funding?
๐ซ Donโt start with a pitch deck.
โ๏ธ Want a better website?
๐ซ Donโt start with the website.
โ๏ธ Need bold messaging?
๐ซ Donโt start with messaging.
โ๏ธ Struggle with social media?
๐ซ Donโt start with your social media.
Instead:
Start with your theory of change and positioning strategy. Because the most fundable and findable nonprofit brands are built from the inside out.
Thatโs why โ long before you write copy, design creative, code pixels, find followers, or launch fundraising campaigns โ you must nail down your purpose, mission, vision, landscape, SWOT, uniques, audiences, and personalityโฆ
First.
All of that upfront brand strategy is your future marketing communications.
One small example: the problem statement from your theory of change becomes the opening line in your elevator pitch, slide two of your pitch deck, and your website header text.
So donโt let the tail wag the dog.
Marketing starts within, not on your homepage.
Fundraising begins at the core, not the cover.
First understand, then be understood.
First define, then design your brand.
Brand first, funding second.
๐ช๐ฝ๐
The daily bonus
COMPLETE GUIDE: AI Adoption for Nonprofits, from NonprofitPRO
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Sneak peek
Coming up in tomorrowโs Substack:
โEquality is giving everyone the same pair of shoes. Equity is giving everyone a pair of shoes that fits.โ โ Anonymous
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