Mission & vision cheat sheet.
Every, single, donor wants to know one big thing.
But many nonprofits butcher it with buzzwords.
“Doers: until proven otherwise, your first priority is to learn to clearly, concisely, and compellingly communicate what it is that you do.” — Kevin Starr at Mulago Foundation
That’s where your mission statement comes in.
↳ And this cheat sheet can help.
In addition to what you do, donors always want to know where you’re going in the future. As in, if you achieve your mission, what will the result be?
That’s where your vision statement comes in.
↳ And this cheat sheet can help.
Two critical nonprofit tools, often mixed up and messed up. Yet when combined and done well, they serve as the solid bookends of your elevator pitch, they go in your pitch deck, you use them boldly on your website, donors require them on fundraising applications, and you can include them in other brand materials.
Clear mission, clear funding.
Bold vision, bold support.
💪🏽💛
The daily bonus
How to Use Social Proof in Your Marketing Campaigns
Social proof is the concept that people are influenced by the actions and opinions of others when making decisions, particularly purchasing decisions.
When people see people they trust and admire - from friends to influencers - doing something, they will copy the actions of other people, trying to reflect “correct behavior” in a given situation.
In marketing, social proof can be used to influence potential customers through external validation.
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