Nail your niche, build a megaphone & flip fundraising scripts.

Three weekly insights to get funding

May 23, 2025

Book across borders

I always dreamed of a world tour. 🌍

And the past few weeks of the book launch have delivered — from Ethiopia to New York, via podcasts and webinars.

Favorites so far: the Social Impact Journal podcast from El Salvador. And my Creative Australia Knowledge Series with a few hundred nonprofit arts leaders.

Where should I talk next?

— Kevin

💪🏽💛

Three insights

1. Find your funding focus.

There are millions of other nonprofits.

Millions of donors too.

So how do you determine the right fundraising fit?

Just find the overlap of:

What you’re good at
What others aren’t doing
What funders will support
What the community needs

(Too often we forget the second part.)

That’s your brand sweet spot.
Your positioning perfection.
Your funding bullseye.

2. Marketing communications plan for fundraising.

Here’s your fundraising communications cheat sheet.

Used by our 340 partners in 51 countries so far.

But your marcom plan isn’t just for funding.

“Nonprofits are in the business of developing and advancing big, bold ideas,” says Sean Gibbons. “If you want your ideas to take hold and win, you need to communicate and communicate well. It’s not an option anymore — it’s a necessity.”

It’s time to grab the megaphone.

Because “brilliant experts can write compelling policy papers filled with breakthrough ideas to make our society better,” says Daniella Leger. “But they can’t influence and shape the debate if no one is reading and digesting their work.”

“That means organizations must invest in communications. And if you look at the most successful organizations — no matter their mission — you’ll see that a strong and fully integrated communications strategy is always an important part of what they do.”

So communications isn’t secondary — it’s a primary force.