Nonprofit branding cheat sheet.
Many nonprofit leaders underestimate branding.
They believe it’s only the programs that count.
That branding is just a corporate thing.
That they can’t look too polished.
But none of that is true.
Here are five ways your visual identity matters:
1. Helping your message land
The human brain processes images 60,000 times faster than text, so even a glance at your visuals tells your audience a lot. Before they even read or hear a single line.
2. Breaking through in fundraising
A unique visual identity can set your organization apart from other nonprofits. And ensure your mission stands out in the minds of potential funders.
“Design is thinking made visual.” — SARA LITTLE TURNBULL
3. Fostering trust & credibility
Visual consistency in branding can reassure donors, volunteers, and participants of your professionalism and integrity.
4. Increasing engagement
Compelling visuals can lead to more social media shares, event attendance, and content readership. Plus, a thoughtful identity can act as a bridge and reflect understanding with communities.
“In the brand world, strategy without design is lifeless, and design without strategy is mute.” — VON GLITSCHKA
5. A rallying cry for teams & partners
A solid branding system can mobilize volunteers and community members around your cause. Because a stylish identity creates a sense of belonging and unity, attracts collaborations, and amplifies your reach.
Are you convinced?
Whether you develop new branding from scratch or refresh an existing visual identity, this cheat sheet can help.
Learn the five parts of a branding system.
↳ And get five steps to create one.
And remember:
Sharper image.
Stronger funding.
💪🏽💛
The daily bonus
Alongside your visual identity, your verbal identity matters just as much. And AI can help all you non-writers out there. So here are The 12 Best AI Writing Tools (And How They’re Different) from Copyblogger.
Sneak peek
Coming up in Monday’s newsletter:
“A well-communicated budget is a fundraising tool,” says Robin Bruce at Dovetail Impact Foundation.
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