Out of sync? Out of funds.

Apr 22, 2024

A lack of harmony can crush your fundraising.
↳ Your happiness.
↳ And brand.

This beautiful quote below popped up in my meditation app. And the wise words apply to both life and nonprofit leadership.

“Happiness is when what you think, what you say, and what you do are in harmony,” said Mahatma Gandhi.

I can’t think of a better definition of brand building.

Let’s break it down. ⤵

What you think

Your theory of change and positioning strategy

What you say

Your marketing communications

What you do

Your strategic plan

If your thinking isn’t there, you operate aimlessly and funders won’t fund the lack of direction. If your saying isn’t there, donors don’t know about you in the first place. And if your doing isn’t there, foundations won’t see the traction and believe your fundraising pitch.

All three pieces of your brand — thinking, saying, doing — must work harmoniously.

Otherwise, you’re not fundable and findable.

So unite purpose, pitch, and performance.
Mindset, message, and movement.
Strategy, speech, and steps.

Brand first, funding second.

💪🏽💛