Paint pictures with numbers.
Complex data can cost you funding.
And impressive impact metrics don’t matter.
Not unless you can translate the numbers into a story that donors understand.
So here’s a quick communications trick. 👇🏽
“Convert units into everyday objects,” says Marketing Examples.
Like the three storytelling examples below. It’s how you make a fact hit harder.
So swap stats for street talk.
And frame figures in the familiar.
Because impact lost in translation is impact lost.
💪🏽💛
The Daily Bonus
You don’t need more data in your marketing.
Instead, go get:
✔️ Quotes
✔️ Interviews
✔️ Testimonials
✔️ Event recaps
✔️ Staff reflections
✔️ Success stories
✔️ Partner shoutouts
✔️ Community voices
✔️ Visual case studies
✔️ Inspirational journeys
✔️ Volunteer experiences
✔️ User-generated content
✔️ Stakeholder perspectives
Because funders want a story they can remember, not a fact to memorize.