Fundraising alone can’t fix your fundraising.
To get funding:
💰 BE FUNDABLE
Show donors why you exist, what you do, where you’re going, who will do it, how to get there, and when it will be done. That’s your theory of change and strategic plan.
🔍 BE FINDABLE
Occupy a distinct space in the minds of your ideal funders, plus routinely communicate your promises. That’s your positioning strategy and marketing communications.
So here lies the secret. ⤵
Being fundable and findable is your brand. And your brand — not fundraising alone — can fix your fundraising.
Brand first, funding second.
That topic was my keynote speech at the recent NextAfter NIO Summit.
So remember:
To get funding, be fundable and findable.
💪🏽💛
The daily bonus
Check out the NIO Summit sketch notes infographic below, for how you can become more fundable and findable.
Need my help?
If this advice is useful, check out Brand Bootcamp.
It's our self-paced, online course to maximize your funding. In just 15 minutes a day.
