Test your website storytelling.
Your website homepage should have 7 sections:
Problem
Promise
About
Model
Impact
Authority
Footer
(In that order.)
With those sections in place, your homepage can act like a standalone one-pager — almost like a digital elevator pitch. It will tell a complete brand story — without even needing to click.
Given that most website visitors will only hit 1–2 pages on your site. And that they’ll stay for just 60–90 seconds.
Especially those on mobile devices.
If you don’t hook donors and partners immediately and give them a clear path to proceed, you’ve lost the game.
You’ve lost the fundraising opportunity.
Because “a bad website is like a grumpy salesperson,” says Jakob Nielsen.
So does your homepage win?
Click here to test your website storytelling in three simple steps.
One page, one purpose:
Captivate instantly.
💪🏽💛
The Daily Bonus
The minimalist communications playbook:
✔️ 10-slide deck
✔️ Five-page website
✔️ Three-line elevator pitch
✔️ Monthly email newsletter
All four can be done for cheap or free. And combined, raise millions in fundraising for nonprofits.
Let’s be honest.
Your comms team is small. Stretched thin. Or nonexistent.
You — as the leader — might even be handling marcom on your own.
So until those four primary hashtag#marketing channels are 100% optimized, ignore everything else.
No social media.
No direct mail.
No speeches.
No podcasts.
No events.
No video.
No ads.
No PR.
Not until you do the basic stuff well.
Because brands that simplify first, amplify most.
Brands that focus on fundamentals, find the funds.