The best nonprofit movies on Netflix.
Film is a powerful but underused fundraising tool.
And movies can drive behavior change.
We felt the effect of mass media when working with Justice Defenders on a mini-documentary for 60 Minutes. The result was 2,110% more annual online donations.
In just five weeks.
But making a documentary might be out of reach for most nonprofit brands. Yet there’s still a lot changemakers can learn about storytelling from movies.
So click here for 12 provocative social change films you can watch on Netflix.
Each movie, a call to arms.
From screen time to change time.
Watch these films.
Then rewrite your brand’s script.
💪🏽💛
The Daily Bonus
Email marketing drives $36 for every $1 spent.
↳ Higher than any other comms channel.
Social media can’t come close.
Podcasts don’t come close.
PR doesn’t come close.
Paid ads? Not close.
Why this matters:
You might be letting sexier tactics take precious comms resources from what’s tried and true.
There’s a reason the greatest, biggest brands in the world still send regular, purposeful email newsletters. Because they’re focused on results, not vanity.
✔️ You own your email list.
❌ You rent your social following.
And there are 4.3 billion daily email users globally. That’s more than half of humanity, still growing rapidly, and roughly the same number as social users worldwide.
That’s why I loved this article from Inbox Collective:
15 Lessons From 30+ Years in Newsletters
CJ Chilvers has been creating newsletters since 1987. Here’s what he’s learned along the way.