The five types of donors.
Stop chasing the wrong type of funding.
Get to know your options.
Each of the five categories has its donor motivations, advantages and constraints for you, plus capabilities you need internally to attract and retain those funders. So focus your fundraising.
Right donors, right fit.
Rocket fuel for your brand.
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The daily bonus
The original, full version of this infographic from The Bridgespan Group also includes bonus details on program service fees and investment income, plus examples of nonprofits that fit each funding category.
It comes from the report, Funding Strategies of Large US Nonprofits.
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