The one-sentence theory of change.
A confused donor always says no.
And funders might be puzzled by your pitch.
Because theories of change — critical for fundraising and internal communications alike — often become a muddy messaging maze.
So here’s a magic six-part formula to clarify:
Because (WHY), we work (WHERE) to help (WHO) (WHAT) (HOW), in order to (WHEN).
Click here to see some client examples.
Then share your one-liner in the comments on LinkedIn for some free feedback.
💪🏽💛
The daily bonus
Need help with your theory of change?
It’s one of many lessons in Brand Bootcamp — our self-paced, online video course. Join me with Mighty Ally founding partner Eve Wanjiru as we guide you to become fundable and findable. To attract funding.
In only 15 minutes a day.
The double daily bonus
Curious about our own one-sentence theory of change?
Here you go:
Because only one in 1,000 nonprofits grow beyond a small business (WHY), we work in the Global South (WHERE) to help early- and growth-stage nonprofits (WHO) build brands that maximize funding (WHAT) through consulting, training, and Brand Bootcamp (HOW), in order to catalyze 5,000 bold brands with 50 reaching $50M in size by 2035 (WHEN).
Sneak peek
Coming up in tomorrow’s newsletter:
Message consistency can hurt your fundraising.
Because your prospects are at different stages of awareness. And not every donor knows the same thing about a problem, the potential solutions, or your brand.