The power of problems.
Next time a donor asks what you do, don’t actually start with what you do.
Same goes for your pitch deck.
Your website homepage.
Your one-sheeters.
Because a problem statement from your theory of change is the first, most powerful step in fundraising communications.
“Never start with we,” says Atukunda Barbara. “The times I have started with the problem, those conversations have been more real and progressive.”
In this 2-minute guide, I’ll show you how in three steps. Plus share a few nonprofit examples.
Problems as portals.
The narrative shift begins here.
💪🏽💛
The daily bonus
From NonProfitPRO, What to Know About Email Marketing Software for Nonprofits.
Although newer communications channels, like text messaging and social media, have risen in popularity, email is still an important channel for nonprofit marketing and fundraising. According to the “2023 Nonprofit Tech for Good Report,” 68% of nonprofits utilize email marketing.
Sneak peek
Coming up in tomorrow’s newsletter:
“We spend a lot of time designing the bridge, but not enough time thinking about the people who are crossing it,” says Prabhjot Singh, MD PhD.