Theory of change cheat sheet.

👉🏾 The ultimate theory of change cheat sheet. 👈🏾

Use this format in your comms and fundraising.

Because a classic logic model isn’t enough.

↳ It falls flat.

And many theories of change are too complex — with all the arrows, assumptions, and academia.

↳ Then donors are confused.

So instead, think about your theory of change in three main sections: The Need, The Work, and The Results. And fill out these 15 steps, from problem to vision.

Get it down onto a single sheet.

Then this magic one-pager will help you:

→ Raise money
→ Improve M&E
→ Inform staffing
→ Motivate teams
→ Clarify messaging
→ Fine-tune programs
→ Generate partnerships
→ Develop a strategic plan
→ Make the most of funding

(This applies to foundations too!)

That’s why we call a theory of change your core ambition, as it sits firmly at the center of your brand. And that’s why it’s the first step toward fearless marketing communications.

Borrow this infographic if useful.

Make it your own.

And turn theory into tangible funds.

💪🏽💛

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The Daily Bonus

Grassroots nonprofit leaders: comment with the word DISCOUNT below and I’ll send you a limited-time, special code for 50% off our Mighty Ally Brand Bootcamp online video course.

It contains six lessons in the theory of change module. And you get our free, editable Google Slides template. Plus see a real-world client case study.

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The Double Daily Bonus

Check out The Guardian’s inspiring donation copy.

From Marketing Examples — “You're not selling... you're constructing an argument.”

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