Translate data. Unlock funding.
Complex data can cost you funding.
And impressive impact metrics don’t matter.
Not unless you can translate the numbers into a story that donors understand. So here’s a quick fundraising trick. ⤵
“Convert units into everyday objects,” says Marketing Examples.
Like the three storytelling examples in the image. Or these three examples I just made up:
INSTEAD OF: Consumption of 50 grams of sugar
YOU COULD SAY: Eating four doughnuts
INSTEAD OF: Five million kilowatt-hours of energy
YOU COULD SAY: Enough to power a small town for a year
INSTEAD OF: 1 gigaton of glacier loss
YOU COULD SAY: 400,000 Olympic-sized swimming pools melted away
So frame your figures in the familiar.
Because impact lost in translation is funding lost.
💪🏽💛
The daily bonus
From the authors of the book Writing for Busy Readers: Communicate More Effectively in the Real World comes AI for Busy Readers.
This artificial intelligence tool is tailored to rewriting emails using the science of Writing for Busy Readers.
Sneak peek
Coming up in tomorrow’s newsletter:
A top fundraiser finally said it…