Coming soon 🚨
I shared recently that I’m changing the name of this newsletter soon (goodbye, Brand First!) — to correspond with the title of my upcoming book.
Same content for you, new name for me.
And I asked: do you prefer one weekly newsletter vs. emailing you each topic as a daily newsletter?
72% prefer a weekly newsletter!
So watch this space as I work on the new weekly format.
Nobody will read all that you write.
Nobody will listen to all that you say.
Not your donors, your partners, nor your team. Because humans scan headlines, skim subject lines, and browse images. Our attention spans are just 8 seconds — shorter than a fish. 🐠
(Case in point: I’ve already lost some of you.)
That’s why lengthy text destroys your fundraising game.
So get three writing tips in this 1-minute guide.
Keep it short.
Keep it funded.
💪🏽💛
The daily bonus
No surprise. In these 10 tips to become a better storyteller, the first is “cut the fluff.”
Need my help?
If this advice is useful — but you're ready to get even more fundable and findable — check out Brand Bootcamp.
It's our self-paced, online course to maximize your funding. In just 15 minutes a day.
Great advice! I’ll try it out in my next pitch.