Trim your message, fatten your funding.
Nobody will read all that you write.
And nobody will listen to all that you say.
Not your donors, your partners, nor your team.
Because humans donβt consume brand content in full. We scan headlines, skim subject lines, and browse images. Our attention spans are just 8 seconds β shorter than a fish. π
(Case in point: Iβve already lost some of you.)
Even when we actively choose to read something online, research shows we spend only a half minute looking at it.
Thatβs why lengthy text destroys your fundraising game.
So get three writing tips in this 1-minute guide.
Keep it short, keep it funded.
πͺπ½π
The Daily Bonus
After working with 230 nonprofit brands in 50 countries so far, one thing about their websites is fairly universal:
Their About Us page is the #1 most visited, after Home.
Whether it's prospective funders or staff, audiences always want to meet the team behind the work.
So here are 25 Examples Of About Us Pages For Inspiration. Mostly private-sector brands, but a few charities mixed in.