Turn your vision statement into a donor magnet.

Heads up 🚨

I’m changing the name of this newsletter soon (goodbye, Brand First!) — to correspond with the title of my upcoming book.

Same content for you, same focus for you, new name for me.

I'm also considering a shift to one weekly newsletter (a round-up of topics on Friday) vs. emailing you each topic individually as a daily newsletter.

Which do you prefer: weekly or daily?

---

Donors buy into visions, not just causes.

But six mistakes hurt your fundraising.

For people to follow you — and funders to fund — they must understand where you’re going. That’s your vision statement. One of the most critical elements of your theory of change and brand.

So slide right for this 2-minute guide.

Then, turn your vision into a funding force.

💪🏽💛

---

Need my help?

If this advice is useful — but you're ready to get even more fundable and findable — check out Brand Bootcamp.

It's our self-paced, online course to maximize your funding. In just 15 minutes a day.

---

The daily bonus

A couple of vision statement cheat sheets. ⤵

---

---

---