Video & the TikTok-ification of the internet.
Show — don’t tell — your donors.
Because video continues to change the game.
And the TikTok-ification of the internet — with short-form video content skyrocketing — will soon make or break your fundraising efforts.
Don’t believe me?
🎥 Video is already 82% of online traffic
🎥 Even LinkedIn is testing a video-only feed
🎥 YouTube is the world’s second-largest search engine
🎥 Over half of all produced videos are shorter than 2 minutes
🎥 Videos are shared 1,200% more than links and text combined
🎥 The average attention span has decreased by a third in the last 15 years
🎥 Viewers retain 95% of a message when watching it vs. 10% when reading it
Powerful stuff.
“The influence of TikTok extends beyond just the format of content; it has sparked a revolution in how users interact with social media, prioritizing creativity, authenticity and relatability over polished, curated posts,” says Single Grain.
That’s why we at MIGHTY ALLY created this new video for Brand Bootcamp.
I’ve been talking about our online course. I’ve shared raving testimonials. And we have a great landing page to explain what you get.
But there’s no replacing a quick visual tour.
So what’s stopping you from showing your products and programs to donors? Think you don’t have the time or money for video content in your marketing?
We scripted this sizzle reel in-house and got a video editor to piece it together for a few hundred bucks.
Homegrown. Low budget.
And with the invention of generative artificial intelligence, countless sites and services can help even small nonprofits with video. Like Pictory, Adobe Firefly, Synthesia, HeyGen, and Fliki.
“The most versatile, useful and repurposable content asset is video,” says Ross Simmonds. “Sprinkle in some AI and you can be unstoppable.”
So turn viewers into funders.
It’s time to visualize impact.
And translate vision into video.
Your cause deserves the spotlight.
💪🏽💛
P.S. Grassroots nonprofit leaders, just comment FUNDABLE below and I’ll send you a special discount code for Brand Bootcamp. Then you can join Founding Partners Eve Wanjiru and Kathleen Souder with me inside the course.
The Daily Bonus
Speaking of AI video tools, here’s how to Transform Your Videos with Top AI-Powered Video Editing Tools: A Comprehensive Guide.
The Double Daily Bonus
The “king of video” Mr. Beast might have 252,000,000 followers on YouTube and a net worth of $500 million — in his mid 20s.
But he wasn’t an overnight success. Instead, he’s another good example of how most brands are rarely born — they’re carefully built over time.
Per his recent X post, here’s how many subscribers he’s had every year on his birthday. ⤵
12 - 1
13 - 10
14 - 25
15 - 76
16 - 1,003
17 - 1,955
18 - 28,927
19 - 1,047,042
20 - 4,727,599
21 - 18,073,754
22 - 34,746,190
23 - 61,680,980
24 - 94,901,362
25 - 151,049,576
Wow.
That’s growth.
But that’s consistency.