View my table of contents, see 5 donor stages & improve your writing.
Three weekly insights to get funding
Storm clouds rising
The headlines continue to make me feel hopeless:
📉 Fundraising faces its harshest winter
📉 USAID’s fall changed everything
📉 Trumpcession looms
📉 Like a big funeral
Bleak? Yes.
But we’re not alone — 7.4% of the world’s workforce is nonprofit. And we’ll weather this storm. We have to.
Because resilience isn’t built in the sunshine.
— Kevin
💪🏽💛
Three insights
1. My table of contents sneak peek. 📚
My book is officially printing!
Take a peek at the table of contents. ⤵
But first, a behind-the-scenes look at the final proofing chaos across my kitchen table.
Fundable & Findable: The Brand-New Way to Fix Your Nonprofit Fundraising (launching in April) features 20 chapters within six sections, packed with client examples and action steps.
Plus dozens of illustrations by Michelle Benson. Then an epilogue from Ingrid Srinath.
See a preview here.
2. The five stages of donors.
Message consistency can hurt your fundraising.
But everyone says to stick to a script.
Here’s when that’s wrong. ⤵
Your prospects are at five different stages of awareness. And not every donor knows the same thing about a social problem, the potential solutions, or your organization.
So use this infographic to tailor your next pitch.
Message consistency is comfort.
Variety is victory.
3. Seven writing tips for fundraising.
Weak writing = weak fundraising.
The reason why is easy to see. ⤵
Funding applications = writing
Positioning strategy = writing
Strategic planning = writing
Theory of change = writing
External comms = writing
Marketing plans = writing
Email marketing = writing
Internal comms = writing
Video scripting = writing
Social media = writing
M&E reports = writing
SEO tactics = writing
Pitch decks = writing
Blog posts = writing
Speeches = writing
Websites = writing
Publicity = writing
So here are seven quick writing tips to help.
“Words have power. Words are power. Words could be your power.” — Mohammed Qahtani
Our course is on sale
Need my help?
Check out Brand Bootcamp. It’s our self-paced, online course to maximize your funding. In just 15 minutes a day.
And it’s currently 50% off the regular price. 🎉
The weekly bonus
A picture can fund a thousand words. So:
Here are 8 photography winners with disabilities who show the world their perspective.
Now in its third year, the photography competition — run through Youth4Job’s digital platform NotJustArt with help from U.N. India and UNESCO — received 320 entries from 14 countries.
P.S.
Fundraising and brand by committee gets you…
Thank you for this insightful piece.