Writing cheat sheet for fundraising.

Bold messaging ignites bold fundraising.

But most of you aren’t writers.

So this brand feelings wheel infographic is packed with 130 emotion-triggering words for your copywriting. Start in the center and move outwards to level up your language.

A couple of examples. 👇🏽

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𝗕𝗘𝗙𝗢𝗥𝗘:

We’re 𝘴𝘢𝘥 and 𝘴𝘶𝘳𝘱𝘳𝘪𝘴𝘦𝘥 at the government’s policy change.

𝗔𝗙𝗧𝗘𝗥:

We’re 𝘦𝘮𝘱𝘵𝘺 and 𝘥𝘪𝘴𝘮𝘢𝘺𝘦𝘥 at the government’s 𝘥𝘪𝘴𝘮𝘪𝘴𝘴𝘪𝘷𝘦 policy change.

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𝗕𝗘𝗙𝗢𝗥𝗘:

The poverty is 𝘣𝘢𝘥 in our community, so we’re 𝘩𝘢𝘱𝘱𝘺 to receive this funding.

𝗔𝗙𝗧𝗘𝗥:

The poverty is 𝘰𝘶𝘵 𝘰𝘧 𝘤𝘰𝘯𝘵𝘳𝘰𝘭 in our community, so we’re 𝘪𝘯𝘴𝘱𝘪𝘳𝘦𝘥 by this 𝘤𝘰𝘶𝘳𝘢𝘨𝘦𝘰𝘶𝘴 funding.

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I even used it after the first draft of this post.

𝗕𝗘𝗙𝗢𝗥𝗘:

Bold messaging 𝘭𝘦𝘢𝘥𝘴 𝘵𝘰 bold fundraising.

𝗔𝗙𝗧𝗘𝗥:

Bold messaging 𝘪𝘨𝘯𝘪𝘵𝘦𝘴 bold fundraising.

“The difference between the almost right word and the right word . . . ’tis the difference between the lightning bug and the lightning,” said Mark Twain.

So, go forth and phrase powerfully.

💪🏽💛

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The daily bonus

A few additional writing cheat sheets you might find useful.

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