7 reasons why: brand first, fundraising second.
Uncomfortable truth: you struggle at fundraising.
Because you’re too focused on fundraising.
Instead, build the brand behind the grant.
First.
(We learned this the hard way when going after nonprofit grants for Mighty Ally on day one — the net result was $0.)
Click here to read 7 reasons why.
Make no mistake, both brand and fundraising are critical and they’re two legs of the same race.
But identity first, income second.
Brand first, fundraising second.
💪🏽💛
The daily bonus
As I’ve written about before, most nonprofits are missing out on a valuable brand channel: video.
So get this new data from HubSpot, How Video Consumption Is Changing in 2024
As video continues to be integral to marketing strategies, marketers should keep the following statistics in mind:
The number of digital video viewers worldwide is more than 3.3 billion.
In 2024, 89% of consumers confirm they want to see more videos from brands.
People are 52% more likely to share video content than any other type of content.
75% of viewers watch short-form video content on their mobile devices.
83% of marketers suggest videos should be under 60 seconds.
Sneak peek
Coming up in tomorrow’s newsletter:
The five stages of donor awareness.