Email marketing drives $36 for every $1 spent. ↳ Higher than any other comms channel. Social media can’t come close. Podcasts don’t come close. PR doesn’t come close. Paid ads? Not close. Why this matters: You might be letting sexier tactics take precious comms resources from what’s tried and true.
Donor inboxes are the gateway to giving.
Email marketing drives $36 for every $1 spent. ↳ Higher than any other comms channel. Social media can’t come close. Podcasts don’t come close. PR doesn’t come close. Paid ads? Not close. Why this matters: You might be letting sexier tactics take precious comms resources from what’s tried and true.